Toi-Toys celebrates 35 years of toys, growth and partnership
In 2026, we will be celebrating a special milestone: Toi-Toys’ 35th anniversary.
What began in 1991 as a small venture has grown into one of Europe’s largest toy importers. Today, we supply a wide range of toy products to customers in over 50 countries worldwide.
From our first office to an international player
Our journey began in a small office on De Run in Veldhoven. With a clear vision, a healthy dose of entrepreneurship and a keen eye for trends, we laid the foundations there for what Toi-Toys is today.
As Toi-Toys grew, it was time for a larger office. We found this in a building on Jan Hilgersweg in Eindhoven, close to Eindhoven Airport. From there, we continued to build our product range, our international network and our position in the market.
Since September 2025, we have been continuing this growth from our new office on Luchthavenweg in Eindhoven — a modern space that matches the ambitions we have for the future.
35 years of toy trends
Over the past 35 years, we have seen countless toy trends come and go. From school playground fads to items that children saved up for, swapped and collected.
Every generation has its own favourites. Think of:
- Smurf figures (1991)
- Dummy toys (1992)
- Electronic pets (1996)
- Scoubidou string toys (2004)
- Loom bands (2014)
- Spinners (2017)
- Fidget poppers (2021)
- And the latest trends such as Makiki (2025)
What do all these trends have in common? They bring joy, creativity and connection — exactly what toys are all about.
Thank you to everyone who has grown with us
35 years of Toi-Toys is not just our story — it is a story we have built together.
That is why we would like to express our appreciation to:
- our customers and partners for their trust;
- our suppliers for their strong partnership;
- and our colleagues for their dedication, energy and commitment.
With 35 years of experience, we look to the future with confidence. Our mission remains unchanged: Toi-Toys makes fun and affordable toys accessible to every child!