Toi-Toys, the largest toy importer in Europe.
Welcome to Toi-Toys
Welcome to Toi-Toys, the largest toy importer of affordable toys in Europe. For 35 years, Toi-Toys has been specialized in offering attractive toys. Toi-Toys is particularly strong in the lower price range, making toys accessible to every child. From our warehouse spanning over 24,500 square meters, we deliver 2,400 products to more than 50 countries. We offer trendy, high-quality, and quickly marketable toys that allow a generous margin. Our range includes everything from cars, baby toys and coloring books to games, dolls and outdoor toys.
The latest trends and crazes
Through specialized software and our numerous customer contacts throughout Europe, we monitor market developments and can identify trends in an early stage on. Thanks to our close relationships with suppliers, we translate trends into beautiful items and stay ahead in our trend-sensitive market. New toy items are added to our collection weekly, ensuring you're always assured of the latest trends and crazes. In addition to importing products, the Product Innovation department develops its own toys, providing Toi-Toys with a unique and distinctive assortment.
Our clients
With 35 years of experience in the toy market and a specialization in affordable toys, we have a strong presence in various distribution channels. Our customer base includes wholesalers and retail chains in different market segments such as toy specialty stores, supermarkets, drugstores, household stores and department stores. We are here to meet all your toy needs and assist you in aligning an optimal toy collection that can achieve high turnover and a profitable pricing strategy.
35
years the nr. 1
2.400
articles
50+
countries
24.500 m²
warehouse
Our corporate video
News
Quality
All our toys bear a CE mark. But we like to do more to guarantee safety. All products are tested in our in-house laboratory in accordance with European standards. The products are also being tested in accredited laboratories in both Europe and China.
Experience our showroom
Would you like to know more about Toi-Toys and our products? In our showroom in Eindhoven (Netherlands) we present our entire product range. Contact us to schedule an appointment and we're more then happy to show you around.
Visit us at the Trade fairs
Toi-Toys regularly participates in international trade fairs to showcase our assortment. Below is an overview of the fairs where Toi-Toys will be present.